Fast Food - 1915 Words

1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry, and its attractiveness for potential new entrants. Key players and their positioning was identified using a strategic-groups model, mapping brand value against global presence. Based on the industry analysis, McDonald’s was identified as the market leader and an examination of their market entry modes was†¦show more content†¦For example, McDonald’s is the 9th most ‘liked’ brand on Facebook (CNBC, 2012) (Appendix 1). Additionally, digital displays allow outlets to change their menus efficiently, to suit the time of day (NRA, 2012) and self-service ordering points have increased service speed and reduced labour costs. Environmental Environmental lobbyists and governments are pressuring the fast-food firms to become more ‘green’ (Greenpeace, 2012). Rainforests are being destroyed to increase the area of land for beef production to meet the demand for beef-burgers (Kline, 2007). Recycling is a prominent global issue and in response, McDonald s adopted recyclable packaging. Increased environmental awareness among consumers provides firms with a significant opportunity to position themselves as ‘green’ to garner customer loyalty (National Pollution Prevention Centre for Higher Education, 1995). Legal Global operators must comply with country-specific regulations and legislation. This includes opening hours, taxation and employment regulations such as the National Minimum Wage Regulations (1999) in the UK. Firms are often required to meet national food standards such as the requirements set out by the US Food and Drug Administration (FDA). Furthermore, authorities are becoming increasingly worried about childhood obesity associated with the industry (WHO, 2012) and have tightenedShow MoreRelatedFast Foods And Fast Food Restaurants1458 Words   |  6 Pagesdo not go a day without eating a fast food meal. There has been a significant rise in obesity rates in America as fast food restaurant establishments are becoming more and more popular. It’s no coincidence that as the fast food industry’s popularity is rising; the obesity rates of Americans are rising as well. The reason for the increase in popularity of fast food restaurants is simply because of convenience. T ake McDonald’s for example: they offer consumers food that can ready to eat within aRead MoreFast Food And The Food Meal Essay1440 Words   |  6 Pages A fast food meal may not be so simple after all considering the ingredients that go into a meal. We aren’t fully aware of what all the ingredients are in our food. We just see either a short or a long list of words that is just scientific jargon to us. We do become more concerned of what we are eating if there is a long endless list of contents. One ingredient that we all know if high fructose corn syrup. There are high amounts of it in our fast food which explains why we can get so addicted toRead MoreFast Foods And Fast Food1649 Words   |  7 PagesFast food is popular because it s convenient, it s cheap, and it tastes good. But the real cost of eating fast food never appears on the menu, was said by Eric Schlosser. Several people in America have become dependent on fast foods. How many of the people who eat this food actually know what is really in the food or how it was made? Others don t think about it, because within ordering, three minutes later a customer can pull up to the window, pay, and get food. It is quick and cheap. The UnitedRead MoreFast Foods And Fast Food1339 Words   |  6 PagesWhen it comes to fast food it is just what it is fast food. On a busy or slightly rough day it’s so easy and typical to grab some food on the go and keep it moving. Are we able to find a solution to fast food and its nutritional value of being healthy rather than unhealthy? Fast food comes in handy and gives you a satisfying taste and is a quick fix to feed your hunger at that moment which leads to no kind of nutritional nourishment for your body. It gives the body what it needs at the momentRead MoreFast Foods And Fast Food2128 Words   |  9 PagesFast food is defined as â€Å"easily prepared processed food served in snack bars and restaurants as a quick meal or to be taken away.†. The first fast food restaurant was developed in America, 1948. Fast food is now recognized globally, generating an annual revenue of $570 billion. However, this ever growing market is associated with higher BMI and weight gain. I investigated whether exposure to fast food advertising via television increases fast food consumption, and whether our fast food consumptionRead MoreHealthy Fast Food1003 Words   |  5 Pagestelevision or radio and not be hit with advertisements introducing the latest fast food trend Ââ€" fresh and healthy food options. More often, the media bombards us with slogans such as Subway s common pitch to eat fresh or McDonald s million-dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt turn from the greasy, deep-fried originals at the fast food chains to more health conscious food choices. Even a documentary of a man named Morgan Spurlock made headlinesRead MoreFast Food in the Cafeteria1347 Words   |  6 PagesFast Food Healthier than Cafeteria food? Many people think that fast food is bad for our health and that it shouldn’t be allowed in school. More healthful options should be promoted but what’s the use of healthy food in school if the kids don’t want to eat it? Nobody least of all adults LIKE eating healthy if given a choice everyone always goes for the fast food.When we eat lunch at school we get the bad end of the stick. they feed us cardboard pizza, meat that isn’t even meat and has beenRead MoreFast Food America1498 Words   |  6 PagesFast food has become a major phenomenon here in America. According to Eric Schlosser, he writes in the New York Times, on average $301,369,863 is spent a day on fast food. As Schlosser shows, American people are abusing fast food. In accordance with fast food binging, obesity has become a widespread epidemic. According to Joseph Mercola M.D., on a personal website states obesity is, A chronic condition that develops as a result of an interaction between a person s genetic makeup and their environmentRead MoreThe Availability Of Fast Food Essay1210 Words   |  5 PagesThe availability of fast food is contributing to the rise of Obesity in New Zealand Question 1: Explain the view point and find evidence to support the view I believe that some people have this view because fast food outlets usually consist of fatty foods. This means that people who don’t have much time or money can easily go out and buy food for themselves and their children. Studies show that New Zealand fast food consumption was an estimated 2-3 kgs per person per year. Studies also show thatRead MoreThe Consumption Of Fast Food1600 Words   |  7 Pagesunchanged. Americans are eating more unhealthy food and intaking more calories, causing this nationwide epidemic. The big fast food chains market their foods to Americans constantly. On average, teens see three to five fast food ads per day (Muntel). Fast food is ingrained into the minds of children and the craving for it stays with them even when they are adults. Americans should eliminate the regular consumption of fast food because the fast food diet leads to preventable and expensive health issues

The American Dream, Life, Liberty, And The Pursuit Of...

The American Dream, â€Å"Life, Liberty, and the pursuit of Happiness,† is a reason why my parents migrated from Yemen to United States of America in the late 70’s and early 80’s. My father was a hard working citizen, who spent little time at home and iced his back and feet when he did; he endured strenuous work before retiring from the railroad. My mother had the difficult duty to raise a boy basketball team and two daughters. My parents have always taught us, that if you want something, you work hard, if you work hard enough, the reward will be well worth it. This childhood lesson has followed me everywhere I go. As a child, I knew that there were many mountains to cross, and a mountain is made up of various hills. During rough times in my community, the uphill climbs lead to many opportunities. I would find the positive by assisting local law enforcement, the D.A.R.E. Program, with projects such as picking up trash or painting over vandalism at schools, parks, and neighborhoods. I have always been told that my maturity has always excelled past my age. As I became more of an adult, I began establishing leadership traits. I became heavily involved in the Special Olympics Club, becoming the Vice President my freshman year in High School. As my leadership skills began to grow, I found myself more involved in the Navy Junior Reserve Officer Training Corps and during my senior year I achieved the highest rank, Cadet Commander, mentoring and leading over 300 cadets. IShow MoreRelatedMartin Luther King s I Have A Dream Speech891 Words   |  4 PagesSince Kindergarten, teachers have been teaching students about Martin Luther King Junior’s â€Å"I Have a Dream† speech. Ever since children have been born, they have celebrated Independence Day by either going to a parade, or shooting fireworks. Although, at these young ages, children don’t quite know the real importance of each of them. Martin Luther King Jr. wanted every human being, regardless of their race to be treated fairly or just. Independence Day was the day on July 4, 1776 where fifty-sixRead MoreThe American Dream742 Words   |  3 Pages30 May 2017 The American Dream: The American Dream is interpreted differently amongst Americans. Some people have the dream of owning a million dollar home or car and others have dreams of becoming famous. Although there is no definite definition of what the American Dream is, the concept of it has always been the same. That concept is that anything can be achievable for anyone, as long as they put their effort into it. The Declaration of Independence states that every American possesses the equalRead MoreAmerica, The Land of Broken Dreams: The Controversial DREAM Act1063 Words   |  4 Pagesconcepts of equality, liberty and the pursuit of happiness. These fundamental concepts have influenced amalgams of immigrants from across the world to travel to America in the hopes and search for a better life away from the hardships faced in their homeland. With the fusion of different cultures and ideas, immigrants have helped give birth to a powerful, unified global nation that inspires others to fight for their dreams an d aspirations. The immigration reform is one of those dreams that undocumentedRead MoreHistory1408 Words   |  6 Pagesget a reaction. In The Promise of America a book with excerpts of different promises made to the American people, Thomas Jefferson’s historical â€Å"The Declaration of Independence†, was read on July 4th 1776, and was signed by 56 members of congress. In the â€Å"Declaration†, Jefferson states our true promises that defy this great nation that we have the rights of â€Å"Life, Liberty and the pursuit of Happiness† (Jefferson 36). On July 19th 1848, Elizabeth Cady Stanton a woman’s rights activist parodied Jefferson’sRead MoreThe American Dream : The Definition Of The American Dream860 Words   |  4 PagesAs a general definition of The American Dream that is inclusive of all Americans, I would define it as the ability to both achieve and obtain life, liberty, and the pursuit of happiness. To discover what The American D ream means to myself, and any individual, is to discover what it is that makes it all worth it. Why do families leave their homes behind with barely enough money to feed a family for a week just to discover a dream in America? What could possibly be worth generations of povertyRead MoreThe Declaration Of Independence, By Thomas Jefferson, And Martin Luther King Jr.1138 Words   |  5 PagesJefferson, and Martin Luther King Jr.’s â€Å"I Have a Dream† speech both address the problem of not being free. 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In contemporary America, film is the leading component of the propagation and detraction of the American dream. The film The Pursuit of Happyness (2005) supports the idea of the American dreamRead More Frederic Douglass Essay1305 Words   |  6 Pagesand liberty. This often leaves it with a reputation as a land full of hope, where anything is possible as long as one is willing to work hard for it. Unfortun ately, this idea is not always true. Frederick Douglas, who was born a slave, did not have the privelege of this aforementioned freedom, liberty, and social mobility. Even though he was an exceptionally bright man, he was enslaved and persecuted because of his skin color. His life represents both the failure and success of the American dream

Luther King Essay Example For Students

Luther King Essay In the video â€Å"The Good Fight,† Americans have taken into their hands the good life of the Spanish people in fighting Fascism. Though they are before Martin Luther King’s time, they are taking into action â€Å"Injustice anywhere is a threat to justice everywhere. †(King, â€Å"Letters from Birmingham Jail†) These men fighting in the Spanish Civil War, on both the Republicans and the Fascist side, are risking taking someone’s life to achieve their good life. It is evident that in war that the definition of what is right and wrong and good and evil may be very different by both sides. In war there is always a winner and a loser and never a tie, so if you disregard which side you root for and you just focus on the fact of people achieving the good life, someone always loses the chances of achieving their good life. Even if war makes political changes that benefit the quality of life as a whole, there will always be a few individuals not happy with the situation they are placed. In the 1960s, Martin Luther King Jr. and all other colored people were living in a situation where they were not happy. Dr. King approached seeking a good life by fighting for his human rights in a non-violent way. Though Dr. King did it in the nicest way possible, technically he declared and waged war on racists and all those who discriminate against colored people. His good life entailed equal rights for whites and blacks, but the good life of his enemies entailed â€Å"separate but equal† utilities for whites and colored. Dr. King was sick of inequality amongst African Americans and wanted to have the same opportunities to achieve a good life as those who were white. While many of the whites were living their good life in their own little â€Å"white world,† the colored were not allowed to go to the same school, or eat at a the same restaurant and even not allowing them to drink out of the same drinking fountain. This war still has many battles being fought but they main battle has been won. Even though Martin Luther King himself never got to see the end of his non-violent war, he eventually achieved the good life for his people. His achievement meant that those radical racists do not live their good life in which whites are the â€Å"supreme† race. Dr. King’s fight was much less selfish than Siddartha abandoning everyone who ever loved him or the soldiers killing fellow humans, but to those that Martin Luther King was fighting, he was being very selfish in thinking that blacks should have equal rights. Life is full of choices and some of these choices are bound to hurt some people in our lives. We are constantly told to live life to the fullest and my personal favorite quote â€Å"live life passionately. † But when this passion hurts others is it worth living life passionately? Maybe we have to decide who can achieve the good life in the survival of the fittest kind of way. Some people may believe that when in search of the good life you have to be selfish, and if you are just selfish enough you can get where you want to go, but is this selfish move worth the cost? We could compromise our dreams to help others achieve the good life, or maybe if we put our selfish human nature aside we can work together to help everyone get to their good life. Everyone is different and because of this everyone will always have different opinions and stands on things, but if we all worked together to help each other to achieve our good lives this game we play called life will have far more winners than losers. .ub6dfa0453fe60987721b3b53ccc65038 , .ub6dfa0453fe60987721b3b53ccc65038 .postImageUrl , .ub6dfa0453fe60987721b3b53ccc65038 .centered-text-area { min-height: 80px; position: relative; } .ub6dfa0453fe60987721b3b53ccc65038 , .ub6dfa0453fe60987721b3b53ccc65038:hover , .ub6dfa0453fe60987721b3b53ccc65038:visited , .ub6dfa0453fe60987721b3b53ccc65038:active { border:0!important; } .ub6dfa0453fe60987721b3b53ccc65038 .clearfix:after { content: ""; display: table; clear: both; } .ub6dfa0453fe60987721b3b53ccc65038 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub6dfa0453fe60987721b3b53ccc65038:active , .ub6dfa0453fe60987721b3b53ccc65038:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub6dfa0453fe60987721b3b53ccc65038 .centered-text-area { width: 100%; position: relative ; } .ub6dfa0453fe60987721b3b53ccc65038 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub6dfa0453fe60987721b3b53ccc65038 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub6dfa0453fe60987721b3b53ccc65038 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub6dfa0453fe60987721b3b53ccc65038:hover .ctaButton { background-color: #34495E!important; } .ub6dfa0453fe60987721b3b53ccc65038 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub6dfa0453fe60987721b3b53ccc65038 .ub6dfa0453fe60987721b3b53ccc65038-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub6dfa0453fe60987721b3b53ccc65038:after { content: ""; display: block; clear: both; } READ: Ballads Of Today EssayWorks Cited The Good Fight (V of XII). Youtube. com. Web. 30 Nov. 2010. http://www. youtube. com/watch? v=VLM4aHQVKw4feature=related. Hesse, Hermann, and Hilda Rosner. Siddhartha. Toronto: Bantam, 1971. Print. King Jr. , Martin L. Letter from a Birmingham Jail . African Studies Center, University of Pennsylvania. Web. 30 Nov. 2010. http://www. africa. upenn. edu/Articles_Gen/Letter_Birmingham. html.